Client Showcase – Automotive Service Products

Client Showcase

Client Showcase: ASP 30th Anniversary





Pinnacle is very fortunate to work with many exceptional companies and we like to celebrate their accomplishments. In our Client Showcase we let the client tell their story. We are excited for ASP to be our first feature.

Automotive Service Products was incorporated in 1986 by Norb and Charlene Vater. ASP’s beginnings consisted of 5 products (seat covers, floor mats, steering wheel covers, dispensing stands & oil change stickers) – managed out of the Owner’s home. Today ASP has a full Logistics Operation (housing more than 2600 SKU’s) and Corporate Office location in Burlington, KY. They also own and operate a Print Manufacturing facility in Blue Ash, Ohio with defined strategy for continued growth.

Jeff Koenig came on board in January of 2005 as VP of Sales and Marketing. In 2006 Automotive Service Products stopped selling direct to Retail Customers and sold exclusively through Distributors. Customized Print & Graphics began in October 2006 with 1 designer, 1 duplicator, and 2 label machines.

Norb and Charlene retired in 2014, Jeff (Koenig) and Kellie (Koenig) purchased the business, becoming Co-Owners, and leading ASP through tremendous growth. 2015, Jeff and Kellie established ZNB Enterprises located in Cincinnati, OH increasing manufacturing opportunities.

ASP has a bright future.

They are committed to evolving business opportunities, preserving the environment, US manufacturing, increasing efficiencies, and always maintaining a superior level of Customer Service!!

Congratulations and continued success to the Staff of Automotive Service Products!!